Declining return on paid media across channels. We unified and modeled the client’s first-party data to build propensity-based audiences and suppression lists.
+42% conversion rate, −30% cost per acquisition, +65% return on ad spend within three months.
Low brand awareness and slow user acquisition. We built lookalike and propensity models from the client’s own customer base to define who was worth reaching.
+85% brand lift, 3× signups from targeted decision-makers, −55% cost per lead.
Plateaued growth and spend scattered across unmeasured channels. We modeled customer value and purchase timing, and prioritized accordingly.
+300% monthly revenue, +120% new user acquisition, with a repeatable model.